Billed as "The place where good lives - good news, good style, and good deeds..." Tonic.com
's mission is to make it easy for people to do good things. To be narrow it down a little look to the definition of Tonic which is “anything morally, mentally, or physically inspiring”.
The good is categorized as follows: us / world / business / social responsibility/ technology / science / entertainment / life & style and travel. A little bit of serious business mixed in with some fun! There is a handy quick navigation list at the bottom of the page with sub-categories.
In order to do good, Tonic have an online store filled with 'good" products and the more you shop the more they will support projects that do good things. Every product provides some social benefit or bears a charitable contribution. In order to be completely transparent about the money coming in and where it goes Tonic has promised to post the checks as proof. One example of money spent is the planting of 1,498 trees in North America, Central America, Africa and Asia.
A current featured story is about No Impact Man
, Colin Beavan
who examined each aspect of his family's environmental impact, reduced consumption in myriad ways –– from killing their TV and switching to cloth diapers, to buying everything second-hand, used baking soda
for toothpaste and deodorant, and even shared bath water in an all-out effort to reduce their environmental footprint. If you're interested in his story there is a book and a documentary with a motion picture to follow in 2012.
On our favorite topic of cleaning and more specifically house cleaning
, there are definitely stories of interest such as one college student's spring cleaning for charity and green cleaning
parties where all natural ingredients are whipped up into home cleaning products and with the goal of doing good - whip up a little extra to share with a neighbor.
Tonic has some big names behind it with one of the more recognizable ones being Donna Karen. In keeping with Tonic's theme, Donna advocates empowering the consumer with a sense of compassion, commitment and creating a community of consciousness for change. Another is Peter Buffett, the son of the legendary investor and businessman Warren Buffett. Not all projects that have big names behind them deliver the goods but Tonic definitely does.
Tonic promise to see hope out of every window and shed light on the positive - who doesn't want some of that! You can get your daily dose of Tonic via RSS, Twitter, Facebook or on YouTube.
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